1NUL8 Le Bistro

When the team at 1NUL8 approached me for the branding of their newest location, they came with a clear vision: the name should appear in two layers, 1NUL8 on top, with either Noord or Le Bistro below. This structural concept laid the groundwork for a design that would fit within their established identity while allowing room for a fresh, location-specific flair.

I was encouraged to explore a French-inspired typographic tone, something elegant yet bold, that would complement the contemporary urban and modern character of the main brand. I experimented with various typographies, aiming to strike that fine balance between cohesion with the core 1NUL8 look and a distinctive feel that would set this branch apart.

The final logo was chosen swiftly and enthusiastically. It captured the ambience they were after: approachable, sophisticated, and unmistakably part of the 1NUL8 family.

Since then, the design has become fully embedded in the identity of the space. You’ll see it across takeaway packaging, cups, ceramic plates, staff uniforms, and even laid into the flooring design. It’s more than a logo, it’s the visual anchor of the entire experience.